Who we are

About Us

The Hydrafacial Company Commitment

We believe that beauty is a feeling, not a physical attribute. Skincare doesn’t need to be complicated. For all faces, change is possible. Our results are both instant and lasting, and leave people emotionally charged. We challenge the status quo and aim to turn the skincare industry upside down with our revolutionary techniques, products and philosophy.

Committed to Skin

Only HydraFacial uses patented technology to cleanse, extract, and hydrate. HydraFacial super serums are made with nourishing ingredients that create an instantly gratifying glow.

Committed to Our Customers

We believe our customers can live confidently through amazing skin. We believe skin confidence makes the best first impressions. We believe in no pain, and all gain. So we make sure our customers enjoy the experience and delight in the results. We know our customer’s always want to be their best selves—and HydraFacial helps them get there.

HYDRAFACIAL UK

HydraFacial UK is the direct sales branch of the HydraFacial Company in the United Kingdom. HydraFacial® and HydraFacial Perk™ are its two flagship brands for non-invasive skincare and aesthetic treatment and from their launch have set the aesthetic industry alight. To date, HydraFacial UK has helped over 600 UK businesses (including many high profile aesthetic clinics like sk:n, Dr Rita Rakus, Surface, Miss Sherina Balleratnam of S-Thetics, Dr Nestor and Clinetix.) establish their own unique, profitable and popular HydraFacial treatments in their businesses; gaining an enviable reputation within the UK aesthetic marketplace in the process for an in-depth understanding of skincare, an innovative approach to business and an award-winning service. Established in 1997 the HydraFacial Company is one of the world’s leading aesthetic device manufacturers and pioneers of hydradermabrasion technology. The HydraFacial Company currently operates in 87 countries around the world, has over 450 employees, works with over 50 distributors serving 12,700+ customers worldwide, and delivers over 2.5 million treatments a year.

Purpose

The difference we make in the world.

Empowering people to face life face first.

Values

How we behave and make decisions.

We expect to win – we hire winners
Open company, no BS
No drama, no divas, no meanies

The customer is #1, REALLY!
Execution is expected
Act urgently, think strategically
Make the little things count, the big things follow

Vision

Delivering beauty health experiences to everyone, where you live, work & play.

Voice

The unique way we speak

PLAYFUL
We transmit a fun, fresh, and vibrant vibe.

APPROACHABLE
We are friendly and sincere in our communication.

CONFIDENT
We speak with purpose and strength.

ENERGETIC
We have an active, lively, and positive tone.

FOREVER FEEL
SKINCONFIDENT

FIND A PROVIDER

EXECUTIVE TEAM

Brent Saunders

Interim CEO and Executive Chairman view bio

Brent has over 25 years of experience in various aspects of healthcare and has been in leadership roles at several prominent global pharmaceutical and healthcare companies. Until May 2020, when it was acquired by AbbVie Inc.in a transaction valued at approximately $63 billion, Mr. Saunders served as Chairman, President and Chief Executive Officer of Allergan plc. His role as President and Chief Executive Officer of Allergan began in July 2014 and his added role of Chairman began in October 2016. Mr. Saunders first role as an executive officer in the pharmaceuticals and healthcare sectors began in 2003, as a member of the executive management team at Schering-Plough Corporation, where he held several key roles, including President of the company’s Global Consumer Health Care division. While at Schering-Plough, Mr. Saunders led the integrations of the company’s $14 billion acquisition of Organon Biosciences N.V in 2007 as well as the merger between Schering-Plough and Merck & Co., Inc. in 2009. From March 2010 until August 2013, Mr. Saunders served as Chief Executive Officer of Bausch + Lomb Incorporated, a leading global eye health company, until its acquisition by Valeant Pharmaceuticals, Inc. in 2013. He then became the Chief Executive Officer of Forest Laboratories Inc., a role he held until the company’s merger with Actavis plc in 2014. Following the merger with Actavis, Mr. Saunders was named Chief Executive Officer of the combined business. In 2015, he led Actavis’ acquisition of Allergan, renaming the combined company Allergan Plc. Before joining Schering-Plough in 2003, Mr. Saunders was a Partner and Head of Compliance Business Advisory at PricewaterhouseCoopers LLP. Prior to that, he was Chief Risk Officer at Coventry Health Care, Inc. and Senior Vice President, Compliance, Legal and Regulatory at Home Care Corporation of America. Mr. Saunders began his career as Chief Compliance Officer for the Thomas Jefferson University Health System. Mr. Saunders currently serves as a director of Cisco Systems, Inc. , a global telecommunications company and BridgeBio Pharma Inc., a bio pharmaceutical company. He is also a member of The Business Council.

Liyuan Woo

Chief Financial Officer view bio

Liyuan joined the HydraFacial Company in September 2020 as EVP, Chief Financial Officer. Liyuan has more than 23 years of experience building and creating infrastructure to enable aggressive global scaling, while promoting profitability. Prior to The HydraFacial Company, Ms. Woo was the COO & CFO of The VOID, a highly rated VR brand introducing consumers to fully immersive, location-based, hyper-reality experiences. Throughout her career, Ms. Woo provided leadership to both growth oriented and turnaround situations. Prior to the VOID, Liyuan was the EVP, CFO at SharkNinja, a growth oriented multi-billion dollar consumer electronic product portfolio category creator focused on innovation and marketing. At SharkNinja, she was in charge of finance, capital raising and allocation, legal and strategic initiatives involving global expansion and M&A. Previously, Liyuan, as a Director of Alix Partners, acted as CFO during Gymboree Group’s multi-billion dollar restructuring process. Additionally, she teamed up with other executive members in establishing the strategic plan, supply chain hub in Asia, and international expansion. Prior to that, she was the CFO of bebe stores, a publicly traded global multi-channel fashion brand. During her 6 years with bebe, Liyuan was responsible for all aspects of finance and operations. Liyuan started her career with the consulting firm Deloitte in its Mergers and Acquisitions Transaction Services and Financial Advisory functions. During her 13 years with Deloitte, she provided financial advisory services to public and private companies for M&A transactions, IPOs and growth initiatives.

Jwala Karnik, MD

EVP of Global Strategy & Partnerships view bio

Jwala joined as the EVP of Global Strategy & Partnerships in April 2021, although she has been an advisor to HydraFacial since 2017. Prior to joining HydraFacial, she served in operational and strategic roles within aesthetics for over 14 years working with large and small companies and was most recently the Chief Medical Officer for Suneva Medical. She was previously an entrepreneur-in-residence with Versant Ventures, focused in aesthetics, and was a leader in McKinsey & Company’s West Coast Healthcare Practice. She completed her medical fellowship training at UCSF, received her MD from University of California San Diego, and a BA from UC Berkeley.

Ben Baum

Chief Experience Officer view bio

Prior to joining The HydraFacial Company, he served as Executive Vice President of Marketing, Growth and Ecommerce for plus-size women’s fashion retailer Torrid through their IPO. Before joining Torrid, Mr. Baum held Chief Customer Experience Officer and Chief Digital Officer roles at Tailored Brands, parent of Men’s Wearhouse as well as Jos. A. Bank and Bebe respectively. He previously led shopping business development for Google. Mr. Baum served in a variety of apparel merchandising and corporate strategy roles with Target and began his career at the Boston Consulting Group. He graduated from Harvard Law School and Princeton University with Honors.

Indra Pamamull

President of APAC view bio

Indra joined HydraFacial as President of APAC in August 2021 and oversees the growth and execution of the APAC region. With over two decades in beauty across skin care, fragrance and color cosmetics, Mrs. Pamamull has executed successful brand strategies to deliver international sales growth and profit objectives for the world’s leading prestige companies. Prior to joining HydraFacial, Mrs. Pamamull held the role of General Manager Asia Pacific at LVMH Moet and Hennessy’s Kendo Brands. In this role, she grew the business with significant growth over a four year period, established offices in Singapore and Australia, and managed a portfolio of brands which included Fenty Beauty by Rihanna, Ole Henriksen Skin Care, Marc Jacobs Beauty, Bite Beauty and Kat Von D. She also held multiple senior roles at Estee Lauder Companies, where she oversaw 12 countries across Asia Pacific as the Regional Director. She also led BeautyBank UK, which is Estee Lauder’s Innovation Hub and think tank.

Stephan Becker

President of EMEA view bio

Stephan joined HydraFacial as President of EMEA in October 2021 and oversees the growth and execution of the EMEA region. With over two decades of experience expanding brands throughout the beauty, lifestyle and healthcare categories, Mr. Becker has a strong track record of growing market share and achieving stellar sales and profit results. Prior to joining HydraFacial, Mr. Becker served as General Manager DACH and the Vice President of Global Marketing at Kao Group, an international cosmetics, beauty and hair care company. Mr. Becker also has led in senior roles at leading beauty and consumer companies, such as COTY, where he implemented a successful turnaround strategy for the Color Cosmetics Category and P&G, where he developed the commercial structure via distributors in over 20 countries.

Dan Watson

EVP, Sales Americas view bio

Dan has served as EVP of Sales for US and Canada since March 2017, using his 34 years of medical device sales experience to drive our capital sales teams and business development teams in both the medical, non-medical and corporate channels. Prior to joining HydraFacial, Dan was the VP of Sales at Stryker Spine, where he developed and executed the Sales strategy to hit annual revenue and Op Income targets. Dan has also held various senior sales management positions for companies such as Sherwood Medical, Ethicon EndoSurgery, CR Bard, SpineTech, Oratec, and Smith and Nephew.

Paul Bokota

Vice President & General Counsel view bio

Mr. Bokota has served as HydraFacial’s VP & General Counsel since November 2020. Mr. Bokota has over 28 years of legal experience. He manages HydraFacial’s legal team and oversees all aspects of the Company’s global legal efforts. Prior to joining HydraFacial, Mr. Bokota worked for six years as the Division General Counsel for Spectrum Brands, Inc, managing global legal affairs for its Hardware & Home Improvement division. Spectrum Brands is a $3.5 B publicly traded consumer products company. Mr. Bokota has held various senior legal positions for public and privately held global companies. Prior to his in-house legal career, Mr. Bokota was a commercial litigator for 13 years, litigating and trying a wide variety of cases in state and federal court. Mr. Bokota received his A.B. magna cum laude in Government from Harvard University and his J.D. magna cum laude from Indiana University.

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